Hi Reader,
I’m going to talk about advertising and media today. So that’s what I’m going to talk to you about, and my question is, “Does hatred sell in India?” Can you sell your political party in order to sell your motived? Do you sell based on your television channels by hates? You promote your news show by instilling fear by others? Is it conceivable? Do we believe it? That is the question.
Show on Our Television Today
Let’s go into the programme on television, which was so different when I was growing up. But when I was growing up, which was a long time ago, television was in black and white, you know when we sat in front of the screen. We used to sit in front of the television, and the faces we saw on TV and they speech. Bhagat Singh, Mahatma Gandhi, Pandit Jawala Nehru, and the squadron leader at the time, wing commander Rakesh Sharma. Sunil Gavaskar, Pula Deshpande Kamleshwar, these were the faces we would see on television when he appeared. We were going to listen to these individuals. It was incredible and inspiring. We knew Dwaji because we would listen to their points of view and how they saw the world; it was really inspiring.
The magic of television was that you would learn something new from it. India was completely different while we were growing up. I’m not claiming it was a totally secular environment and everything; I’m not saying that. However, secularism was dominant. Radical communalism was not widespread; most of us were secular, and we didn’t despise each other.
There was no us versus them; things were really different. When it comes to cultural change, television plays a big impact. Today, if you watch television, you will notice that these extremist hindutvadis or radical mawlanas are purposefully referred to as such. They force them to sit together and argue because that is what they want to see. Unfortunately, you see it, and because you see it, you entertain those programmes and shorts that give you more of it. As a result, the guilt rests both with the viewer and with the broadcaster. They showed Puladesh one day back then We knew literature, but now they portray radical community people, and this generation is trying to find out what that means.
Our perception of the next generation is shifting.
Television was uncommon in my school days. However, my friend who saw the broadcast talked about intriguing stuff, Indian news, and other topics. One day, he mentions a lovely essay called Pastanji written by Puladesh. In fact, if you haven’t watched it yet, you should. We used to talk about how lovely it is. Today, however, I am told that in schools, there is a debate between Hindus and Muslims. We recently witnessed what they were doing with Hijab. They also talk about Safran Scholz. You can notice the difference and how our civilization has evolved. The point I’m trying to make is that if we’ve produced world leaders, if our folks are CEOs of various corporations, it’s because the way we were raised at the time was totally different from the way our children are raised. Now I’m concerned about India’s future, which, if we keep doing this, will look like this. Then that might be quite harmful. That is precisely why I wanted to discuss this subject.
That is precisely why I wanted to discuss this issue, since everything I have said to you on television is now about us vs them. That always seems to be the slogan, but many of them are now kind of eating the dust. That is a separate matter; many films have bombed at the box office. That’s a separate story, thank goodness. But the truth is that misrepresenting history and creating community conflicts appears to be the motto for movie office success. In India, creativity has been decreased to the extent that television has been limited to the extent that news has been reduced to. Politics is what creativity has devolved into. So, what is left of cultural India, and this is the question I want you to ask yourselves, “What is left of India that you take hatred from?” In India, there is nothing left. There is no mention of emerging markets, the economy, industry, or agriculture. Nothing but hatred and hate. Turn on the television and all you see is hate and someone attempting to speak out against it. It is referred to be anti-Hindu. I’ve changed my name. I’m not sure, I mean I’m alright with it, but you know, anyone that comes up against hatred. Hate is mocked and ridiculed. This is as essential as unemployment, this issue is as important as education, and this topic is as vital as health, which is why I am bringing it up today.
Stop entertaining, dislike, and watching
I despise turning off the television. Allow your children to not watch television if two communities are sitting and arguing. Please do not watch it as an entertainment show during a meal with the entire family. Please do not manufacture it because it is destroying our culture and our nation. I implore you not to turn this into an entertainment show, and that is the point I wanted to make today.
Promotion vs. marketing
People frequently use the words interchangeably, although they do not. Promotion occurs when an exterminator places posters and banners in front of a nice house while inside murdering rats. However, this is poor marketing.
Marketing is the process of establishing the circumstances for a narrative to spread so that you may assist people in getting to where they want to go. Marketing is meaningful employment for those who care, an opportunity to build products and services that lead to change. Promotion can help with this. Or it might simply be a selfish attempt to gain attention.
You may be doing too much advertising and not enough marketing if you have to interrupt, deceive, or persuade individuals to get the word out.
Misleading Brand
Let’s get started. I talked about advertising, and don’t get me wrong, I’m telling you this in the correct spirit. You should know that the finest area to exhibit a male ad is in front of the toilet. Because he’s in front of the urinal and has 30 or 40 or 50 or 60 seconds, he only needs to monitor the wall and put your product there for he will watch it for 60 seconds clean. Because he has nothing else to do or can’t think of anything to do. Isn’t it true that he has to keep an eye on your head? So why are there no advertisements in the urinal? Why don’t you put advertisements in the urinals? Why aren’t there any advertisements or items for men at the urinal? It is the best location to be since the media that carries your ad is as vital as your ad and brand. It is characterised by the medium through which your brand is carried, such as if your advertisement appears in a time magazine. I’m not talking about Indian periodicals and television or anything. Today is because I don’t want to engage into any sort of slander or anything. so Baba I’ve got more than enough troubles of my own. So I’m going to talk about international brands, not because I love them, but because they’re interesting. So there is a difference if you take your ad in a time magazine, a newsweek, a washington post, or a london time, and if you take your ad in a Sun. The visual of those media is really different.
Consider carrying your brand’s advertisements on a channel that encourages animosity and hatred in society. You believe it has an influence on your brand, and you believe it is beneficial to your brand because you see the visual. Look at the images. It is producing for your brand the sheer medium in which your brand is carried. It is transferring into your brand and is destroying it, believe me. If not now, perhaps tomorrow; if not tomorrow, your brand’s image will suffer as a result. Because your brand will be cognitively associated to Hate, and you will see it every time you see it. Is your ad 60 seconds long or 30 seconds long? Look at what people would associate with your brand to hate if you want to promote in this media where they propagate hatred. So my argument is, marketers, what are you doing putting your money on stations that propagate hate? They will continue to do so since everything is working in their favour. They are receiving TRPs as well as advertising. I mean, if it’s working for them, why should they change? This is the argument I’d want to make to marketers, and my point is that many experts believe that the TRP of television per television channel. Television news is declining because people are not watching television channels and are not watching television news. Many people claim that the TRP will fall in the future. Now I’m not sure how much to believe.
Conclusion
This is anyone’s guess as to whether it is correct or incorrect. I’m not sure, but I like to hope that eventually we Indians will be able to say “no” to hatred. We will ban hatred from entering our drawing rooms, and we will stop people from preaching and practising yelling hate from their studios. We’ll stop them, and if that occurs, it’ll be a glorious day for India, because it’s the only way they can have a safe future. And, maybe most crucially, a cultured future for India.